Welcome to Day 4 of my Live Video Training Extravaganza!
On Monday June 29, 2019, I kicked things off with the first daily live video training over on my Youtube channel and every day this week (and probably next week too!), I’ll be doing even more live video trainings for you… and then sharing the replays here on the blog.
Can you believe we’re already on Day 4?! Time flies when you’re having fun!
Day 4’s video training was a seriously so good and and I can’t wait for you to watch the replay.
In this video training, we talked all about the 5 marketing features that every website MUST have.
Whether your website is hosted on Squarespace or another platform (Wordpress, Shopify, etc.), consider these marketing features non-negotiable :)
In previous live video trainings this week, we talked about choosing the right Squarespace template and then moved on to the Squarespace template customization process. So Day 4’s video training, which is all about including marketing features and settings on your website, is a natural next step!
Here’s the thing: no matter what type of website you have, we can all benefit from better marketing! Whether your website supports a services-based business, or you have an e-commerce shop or sell products online, or if you are running an event, marketing plays a massive role in the success of your business and website.
Marketing is all about getting the right people in front of your offerings. Our goal is to connect our ideal audiences/dream clients with the content of our websites - so that we can better sell & promote our products, services, offerings and highlight the amazing value we bring!
So when it comes to your website, make sure that you have all these marketing features in place!
Ready to dive right in?
Click the live video training replay below to watch now!
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Having a pretty website is great. We all want a site that looks good, has lovely photos and images, a seamless design and cohesive branding. This presents our business or brand professionally online and helps connect with an online audience and potential clients/customers.
But have you ever stopped to think about how your website works from a marketing perspective?
Marketing is essential if you want to grow your website, get more traffic, and build up your business online.
It’s not enough to get people onto your website and wow them with gorgeous aesthetics - instead, we need to think about how our website can do more : it needs to look good AND convert & drive business.
As a web designer/developer, I’m a HUGE fan of Squarespace for many reasons but I particularly appreciate how they have given so much thought into the marketing and digital strategy side of their platform. When I build custom Squarespace websites for my clients, I often step in and make sure that their design incorporates marketing and business strategies because I want their websites to actually convert and drive business. Web design is about so much more than just aesthetics and a good website things about form AND function. It helps establish and develop a brand but it also works to convert site visitors to clients/customers. Marketing is integral if you want to grow your website and reach your business goals, connect with a wider audience and set your brand apart in a competitive (and often saturated) online space.
There are so many marketing features and tools that are built in directly to the Squarespace platform and I want to talk about those in this blog post today. In most cases, all you have to do is enable a setting or activate a feature. It couldn’t be easier!
I hope that you use this list as a checklist or reference point of sorts, and apply these marketing features to your own Squarespace website. If you include these marketing tools and features on your own Squarespace website, you are leveraging opportunities to grow your website, increase traffic and drive more business - for free! Sounds like a no-brainer to me.
In no particular order of importance, let’s take a look.
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The announcement bar is one of my favourite marketing features that’s built into Squarespace’s platform.
It’s an easy and effective way to customize a website and make sure that visitors are presented with important information.
There are so many creative ways you can use Squarespace’s announcement bar but ultimately it comes down to promoting a specific call-to-action (CTA). It’s a wonderful way to get that information in front of your audience right off the bat, on every page of your website.
You can set it up in a few simple clicks but the real fun begins when you start customizing your message. Get creative and have fun with it!
Let’s take a look.
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