Squarespace SEO Series : 9 Tips for Blogging

This article kicks off my brand new Squarespace SEO Series! I have so many tips to share on the subject that it would have been crazy to put it all in one article! There are many misconceptions about Squarespace SEO which is why I’m going to dedicate lots of posts to this topic.

To kick us off, let’s dive into 9 ways to improve SEO through Squarespace blogging.

I’ve written quite a lot about why every website needs a blog but if you’re going to do it, you might as well do it right, you know? I’m hoping that you already do many / most of these suggestions but if you don’t it’s never too late start! In fact, I even encourage you to go back through old blog posts and update them to make sure that they are Squarespace SEO friendly!


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Choosing The Right Squarespace Template

It’s no secret that I love Squarespace and that I build my client websites exclusively on this platform. The templates are sleek, customizable, responsive and set up for SEO. Can’t beat that!

It’s easy to convince people that Squarespace is the way to go, but the next question I inevitable get asked is “How do I choose the right Squarespace template?”.

If this is your first time building a website, specifically on Squarespace, it can seem overwhelming. Lucky for you, I’m here to walk you through the process of choosing the right Squarespace template for your site, from start to finish. I’ll lift the curtain and help you compare the features and functionality of the different templates to really decide what works best for you.

I’ll even let you know my favorite Squarespace templates to use!

Read on to learn how to choose the right Squarespace template.

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Why every website needs a blog, yours included.

One of my favourite parts about getting new clients’ websites up and running is how excited they are leading up to the launch! 

They follow my recommendations step for step by preparing compelling copy for the pages of their website, taking beautiful photos, setting up social media accounts and syncing up their email lists. In these areas, so many business owners excel. They really “get it”.

But when it comes to blogging? Heck no!

This is where I see business owners across all industries messing up and sabotaging the success of their websites.

Most people don’t realize how important it is to include a blog section on their website, and this is because they honestly don’t understand how valuable a blog can be. It isn’t a matter of being lazy or “too busy” to have a blog; on the contrary, if more people knew how useful blogs can be to their businesses, I bet more business owners would focus their efforts on blogging.

In this article, I’m going to explain exactly why your website needs a blog (no matter your industry!) and why you should regularly create content for it.

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